Toyota New Zealand engaged Buildmedia to create an immersive digital customer experience for the new 2021 Toyota Corolla. Toyota's positive response has pushed this Proof of Concept (POC) project into its next phase - including deeper interactivity, more vehicle types and a pathway to dealership integration. The goal is to improve the customer journey in the dealership & online through meaningful, scalable and immersive digital experiences.
We have been working with Buildmedia to build a world-first immersive digital customer experience. A sales guided VR build-your-own solution. Buildmedia has taken the time to understand our product & make sure what is being built reflects Toyota, both at local & international level's.
Buildmedia are a world-leading team pushing the digital boundaries, & we can't wait to take the Proof-of-Concept full scale over the near future.