Toyota New Zealand engaged Buildmedia to create an immersive digital customer experience for the new 2021 Toyota Corolla. Toyota's positive response has pushed this POC project into its next phase - including deeper interactivity, more vehicle types and a pathway to dealership integration. The goal is to improve the customer journey in the dealership & online through meaningful, scalable and immersive digital experiences.
We have been working with Buildmedia to build a world-first immersive digital customer experience. A sales guided VR build-your-own solution. Buildmedia has taken the time to understand our product & make sure what is being built reflects Toyota, both at local & international level's.
Buildmedia are a world-leading team pushing the digital boundaries, & we can't wait to take the Proof-of-Concept full scale over the near future.