Due to COVID-19, Kitchen and Bath Industry Show (KBIS), North America's most extensive kitchen & bath trade show, was held as a virtual event. As a result, Fisher & Paykel appliances was challenged with creating a virtual experience replacement of their typical bricks & mortar exhibit.
Working closely with the Fisher & Paykel team, we created an online streaming customer experience based on gaming engine technology.
For Fisher & Paykel, communicating their beauty of choice and brand story was critical - to do this, we created four aspirational architectural spaces in iconic New Zealand locations in which customers are guided by a concierge to experience Fisher & Paykel's products in different virtual showroom settings.
Our solution offered as close to an “in-person” experience as possible while showcasing F&Ps premium indoor & outdoor kitchen appliance offering. Fisher & Paykel design experts could accommodate up to 500 attendees at any one presentation, walking through each showroom, informing their audience of each product's various functions & features.
Not only did Buildmedia deliver to their promise on time, they also delivered over & above our expectations.
From the beginning of this project, no other company showed such a deep understanding of our brand, the brief, & the direction we wanted to take our digital vision.
- Kym Porter - Global GM Retail Experience
