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Fisher & Paykel Virtual Showsuite Experience

Due to COVID-19, Kitchen and Bath Industry Show (KBIS), North America's most extensive kitchen & bath trade show, was held as a virtual event. As a result, Fisher & Paykel appliances was challenged with creating a virtual experience replacement of their typical bricks & mortar exhibit.

Working closely with the Fisher & Paykel team, we created an online streaming customer experience based on gaming engine technology.

For Fisher & Paykel, communicating their beauty of choice and brand story was critical - to do this, we created four aspirational architectural spaces in iconic New Zealand locations in which customers are guided by a concierge to experience Fisher & Paykel's products in different virtual showroom settings.


Our solution offered as close to an “in-person” experience as possible while showcasing F&Ps premium indoor & outdoor kitchen appliance offering. Fisher & Paykel design experts could accommodate up to 500 attendees at any one presentation, walking through each showroom, informing their audience of each product's various functions & features. 

Client

Fisher & Paykel

Location

Not only did Buildmedia deliver to their promise on time, they also delivered over & above our expectations.

From the beginning of this project, no other company showed such a deep understanding of our brand, the brief, & the direction we wanted to take our digital vision.

- Kym Porter - Global GM Retail Experience

Being a real-time 3d presentation & reacting to the specific groups (architects, developers, companies), the presenter could customise the experience to each of the attendees.


A webcam created a personal human touch plus a chat window allowed 2-way questions from the audience to be answered in real-time by 1-3 supporting personnel.

Our Digital Experience redefines what a "virtual showroom" can be, challenging the traditional format of replicating an event stand in a virtual space.

A webcam created a personal human touch plus a chat window allowed 2-way questions from the audience to be answered in real-time by 1-3 supporting personnel.

Viewers could attend the presentation on any web browser, & on any device, see the presenter, & interact via a chat window.

Presenters found the system incredibly intuitive & were at a high level of competency within 10 minutes of using the digital experience.

The engagement was exceptional with praise from Fisher & Paykel's architectural partners, retailers & media for delivering a world-class personalised virtual experience that was both memorable & educational.

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